Krispy Kreme low-carb doughnut ‘by end of the year’

Filed under: New Product — Tags: — @ March 16, 2004

Krispy Kreme spokeswoman Angela Brown has revealed to CarbWire that consumers should be able to purchase its new low-sugar/low-carb doughnut by the end of 2004.

bq. “Our low-sugar option is in the early stages of development,” the Brown told CarbWire. “Research and development is actually an ongoing process for us and we have looked at a low-sugar option many times before. That having been said, we have a quality and taste standard that we have to meet and that our customers expect. And we believe that technology has advanced enough that we may be able to create a product that we are proud of. We hope to have something in the market by the end of the year.”

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