Report: Low-carb diets appeal to half of US

Filed under: In The News,Study — @ March 19, 2004

A new report from Mintel touts an impressive fact: half of the US population has been on, is interested in or on a low-carb diet (Atkins, South Beach, Zone, etc). While great news for us, it also goes to show that low-carb is here to stay.

bq. Mintel’s report on low carb foods (which will be published in May 2004) finds that over 50% of Americans have tried the diet in the past, are currently on the diet or are cutting back carbs, or would try it in the future. The reach of low carb dieting affects all aspects of the food industry, from the declining sales of potatoes, refrigerated orange juice, and instant rice, to the repositioning of classics such as beef jerky, to the battle in the beer cooler over whose product is lowest in carbohydrates.