Pasta maker eyes a low-carb future

Filed under: In The News — Tags: — @ March 24, 2004

MSNBC has a story about American Italian Pasta Co., the largest maker of dry pasta in North America, which has introduced new low-carb pastas in an attempt to stop eroding sales due to low-carb, high-protein diets such as the Atkins, South Beach and Zone diets. The company reached a deal with Atkins last year to produce a low-carb pasta sold under the Atkins label. In January, American Italian Pasta announced it was creating reduced carb pastas for its own seven regional brands: Mueller’s, Golden Grain, R&F, Ronco, Martha Gooch, Luxury and Anthony’s.

bq. The reduced carb pasta–rotini, elbows, penne, spaghetti and lasagna–sells for about $1.99 for a 12-ounce package, while regular pasta sells for about $1 and the Atkins pasta sells for $3.99, Webster said.

A serving size of the reduced carb pasta has 31 grams of carbohydrates, compared with 41 grams in a serving of normal pasta, but American Italian Pasta increased the amount of fiber to 12 grams, up from 2 grams, so that the pasta has 19 so-called “net carbs” per serving.

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