Low-carb Special K cereal coming

Filed under: New Product — Tags: — @ March 29, 2004

Kellogg’s is preparing to introduce several new products, including a low-carb version of Special K cereal and reduced-sugar Frosted Flakes and Froot Loops, according to the Detroit Free Press. However, Kellogg CEO Carlos Gutierrez expects the low-carb diet craze to wane. “I’ve been in the industry for almost 29 years,” he says. “You learn to see these trends coming through and they always appear like they’re going to stay. That isn’t to say that low carbs isn’t real, but I think that it’s probably peaked.”

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