Feds clamp down on low-carb beer claims

Filed under: In The News — Tags: beer — @ April 8, 2004

The Alcohol and Tobacco Tax and Trade Bureau today set the first requirements in how to use the term “low-carb” in marketing for beer and other alcoholic beverages. Under this “interim policy,” beverages must have less than 7 grams of carbohydrates per serving to qualify to be called “low-carb.”

Brands that don’t qualify as “low carb” can be advertised as “reduced carb” or as having “lower carbs” if labeling and advertising provides a comparison to the normal brand’s level.