Coca-Cola C2 coming this summer

Filed under: New Product — Tags: cokec2 — @ April 19, 2004

Coca-Cola today officially announced Coca-Cola C2, its new soda with half the sugar, carbs and calories of regular colas. The company said that it will launch the new product in Japan first and then the United States this summer.

“Consumers are the true architects of this idea,” said Doug Daft, chairman and chief executive officer of Coca-Cola. “Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste.”

Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising.

As we reported last month, Pepsi will soon introduce Pepsi Edge, a mid-carb soda that is competing for the same market as Coke C2.

Update: Since this post was filed, we have written much on Coke C2, including an exclusive CarbWire Coke C2 review.