Kraft unveils slew of low-carb products

Filed under: New Product — Tags: — @ May 3, 2004

Kraft Foods today announced a new line of low-carb alternatives to several of its favorite brands. The company said its new CarbWell products will “help people who are counting their carbs enjoy delicious foods from familiar and trusted brands.” New products include:

* A-1 CarbWell Steak Sauce (1g of carbs; June)

* Kraft CarbWell BBQ Sauce (3g; available now)

* Post CarbWell Cereal (9g; June) – Cinnamon Crunch, Golden Crunch

* Post CarbWell Cereal Bars (9g; June) – Cinnamon Raisin, Cranberry Almond, Peanut Butter

* Kraft CarbWell Salad Dressings (0g; available now) – Blue Cheese, Classic Caesar, Italian, Ranch

* Balance CarbWell Nutrition Energy Bars (14g; May)- Chocolate Fudge and Chocolate Peanut Butter

* SnackWell’s CarbWell Cookies (9g; May) – Fudge Brownie, Fudge-Covered Grahams, Fudge Striped Shortbread

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