Splenda riding high thanks to low-carb diets

Filed under: In The News — Tags: — @ May 4, 2004

Splenda–the sugar replacement with no calories and less than one gram of carbs per teaspoon–is being used by more consumers than ever thanks to the popularity of low-carb diets. “It’s wild,” Colin Watts, McNeil’s president, said. “We’ve doubled the business within just the most recent 18 months.” Sales surpassed those of rival Equal in early 2003, and now command a 47 percent share of the U.S. sugar substitute market at retail, which is worth an estimated $1 billion.

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