Low-carb wine is nothing new

Filed under: In The News — Tags: — @ May 13, 2004

Brown-Forman low-carb wineWhile local news outlets are busy reporting on Brown-Forman’s new brand of wine that is being marketed as “low-carb”, real wine aficionados know that it is nothing new:

bq. Using data from the U.S. Department of Agriculture, a 5-ounce glass of a typical dry red wine contains 102 calories and 2.41 grams of carbohydrates. A typical glass of white wine offers 96 calories and just 1.13 grams of carbs.

Furthermore, regulators allow the “low-carb” label to appear on any wine with less than 7 grams of carbs per 5-ounce glass, well below the amount for most any commercial wine. So in effect, while Brown-Forman might have labeled theirs first, nearly all wine could have the very same title.

The new suds will be sold for $10 a bottle at discount retailers like Wal-Mart. Thanks to a $5 million advertising campaign, you’ll likely hear more about it soon.

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