Bread fighting back

Filed under: Business — Tags: — @ May 20, 2004

The American Bakers Association and the North American Millers’ Association are planning a public relations campaign for their carb-heavy products to combat the popularity of low-carb diets.

With the slogan, “Bread. It’s Essential,” the two industry groups, whose companies have baked goods and ingredients sales of more than $60 billion a year, will launch a $4-$5 million per year campaign aimed at doctors and schools.

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