Coke reveals C2 ad campaign

Filed under: In The News — Tags: — @ May 24, 2004

cokec2bottle.jpgCoca-Cola has unveiled the ad campaign for its new mid-carb Coke C2 soda. According to AdWeek, the ads use music from the Rolling Stones and Queen, and will soon launch in TV, radio, outdoor, cinema and online. The campaign’s tagline is, “Half the carbs. Half the cals. All the great taste.”

bq. The Stones’ rock anthem, “You Can’t Always Get What You Want,” plays in the first spot set to break during the season finale of American Idol on Fox Tuesday and Wednesday. A second spot, set to break in July, will feature Queen’s “I Want to Break Free.”

Marketing teams from Coke will be in Los Angeles, New York, Atlanta, Chicago and Miami this week dispensing samples to consumers. C2, which debuted in Japan two weeks ago, will be on stores shelves in the U.S. by early June.

Pepsi is expected to launch its mid-carb Pepsi Edge later this summer.


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