Kid food makers go lean

Filed under: Health — Tags: — @ May 25, 2004

Due to childhood-obesity fears, food makers are looking to slim down products aimed at kids. One example is the casual dining chain Ruby Tuesday introducing grilled chicken on its kids menu, in lieu of only fried chicken. Ruby Tuesday has been bitten by the health bug it seems, in March it started putting nutritional information on its menus–for all items.

Another example is General Mills who will next month introduce reduced-sugar versions of the popular kids’ cereals Trix, Cinnamon Toast Crunch and Cocoa Puffs. Kellogg already made a similar move with Frosted Flakes.


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