Breyers launches zero net carb ice cream

Filed under: New Product — Tags: — @ June 2, 2004

Breyers today introduced what it calls the first zero net carb ice cream. The new Breyers CarbSmart ice cream with 0 grams of net carbs per serving will be launched in two flavors: Vanilla & Chocolate (vanilla ice cream & chocolate sorbet) and Neapolitan (vanilla ice cream with chocolate & strawberry sorbets). The sugar-free ice cream portion of both flavors contains 130 calories per half-cup serving, while the sorbet contains 70 calories per half-cup serving.

In related news, CarbSmart and Creamsicle have teamed up to introduce two of the most popular cream pop flavors — Orange and Mixed Berry — in zero net carb versions. A single bar (1.75-fluid-ounce) contains 20 calories and 0 grams of net carbs.

All three new CarbSmart products began shipping to supermarkets in mid-May. The suggested retail price for a 56-ounce container of Breyers CarbSmart is $5.09. A 10-pack of CarbSmart Creamsicle bars sell for $3.99.


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