Kraft signs deal with South Beach’s Agatston

Filed under: South Beach Diet — Tags: southbeach-diet-kraft — @ June 9, 2004

Kraft Foods has inked a deal with Dr. Arthur Agatston, creator of The South Beach Diet. The company will use the South Beach Diet trademark to promote some Kraft products that can be used by people following the South Beach Diet program. Specifically what items that will be promoted is unknown at this time.

Kraft will also put up money for nutrition research at the Agatston Research Institute.

Financial terms of the multi-year agreement were not disclosed.