U.S. light-beer sales to surpass regular beer sales

Filed under: Business — Tags: — @ June 10, 2004

In the U.S., sales of light-beer will soon eclipse sales of regular beer. Research firm Mintel International Group Ltd. believes this is caused by the increasing numbers of people on low-carb diets.

The vicious competition in light-beer sales is best shown by the number of ads for both Miller Lite and Bud Light. A lawsuit has even been filed by Miller for unfair ads by Bud.


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