ChampionLyte establishes Be-Lyte low-carb subsidiary

Filed under: New Product — Tags: — @ June 10, 2004

ChampionLyte today announced it has established a low-carb subsidiary, Be-Lyte Foods. The company also announced it has signed an exclusive, three-year agreement with Miami-based Chips, Dips and Beyond for the distribution of various low-carb products under the Be-Lyte brand.

“Low-carb snack foods are a natural extension of our sugar-free sports drinks and syrups which have gained great acceptance with the low-carb community,” said David Goldberg, president of ChampionLyte. “It’s a huge, growing market and we believe there’s great opportunity for high-quality, good-tasting products like those we will introduce in the Be- Lyte line.”

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