'Diet candy' sales soaring

Posted by Luis F. Escalante on June 14 in In The News

Low-carb candy is coming into its own in a big way. Sales of "diet candy," the candy industry's term for sugar-free and reduced-carb sweets, soared 90 percent to more than $273 million last year, according to a recent AP report.

From low-carb to low-cal to sugar-free to "guilt-free," many of the estimated 1,400 new products on the market this year come with a health pitch of some kind. And the array of soon-to-be-released offerings on display at [last] week's All Candy Expo, North America's largest candy trade show, shows the pro-health movement is just getting rolling.

Watch CarbWire this week for a review on Jelly Belly's new low-carb offerings, as well as news on low-carb products from Hershey.