Mid-carb Dr. Pepper coming?

Filed under: New Product — Tags: — @ June 15, 2004

Cadbury Schweppes, the UK-based company behind Dr. Pepper and 7-Up, said it is watching the success of mid-carb/mid-calorie colas such as Coke C2 and Pepsi Edge before it decides to produce its own product.

Speaking at an industry conference in New York yesterday, Mike McGrath, president of sales for Cadbury’s U.S. beverages unit said the company will “be prepared to move” if mid-carb sodas are a hit with consumers.

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