Turkey ads try to lure low-carb dieters

Filed under: Business — Tags: — @ June 16, 2004

The National Turkey Federation has launched a $3 million ad campaign that will try and boost sales of turkey to low-carb dieters. The ads will peg turkey as the “Perfect Protein.” The website www.eatturkey.com has been set up for the campaign and includes content like nutritional information and recipes.

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