Listerine to lure low-carb dieters

Filed under: Business — Tags: — @ July 5, 2004

Listerine is reportedly going to start marketing its Listerine PocketPaks product to low-carb dieters. Why? The bad breath experienced during ketosis. We’ve heard other solutions to the problem (sugar free mints for example), but this is the first time we have actually heard a solution being advertised. Other breath freshening companies are expected to follow suit.

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