Mid-carb sodas ‘dead on arrival’

Filed under: Business — Tags: — @ July 15, 2004

Legg Mason beverage analyst Mark Swartzberg said yesterday that sales of mid-carb colas recently introduced by Pepsi and Coke are “either slow builds or something closer to dead on arrival.”

In a research note, Swartzberg said the findings were based on feedback from 51 U.S. retailers who were currently stocking Pepsi Edge and Coke C2.

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