Mid-carb sodas not hot sellers

Filed under: Business — Tags: — @ July 16, 2004

The Wall Street Journal is running a piece [subscription only] about the lagging sales of mid-carb sodas, specifically Pepsi Edge and Coke C2. Neither is experiencing the expected sales volume despite having lots of marketing money behind them.

Coke has called the launch of C2 the biggest since the launch of Diet Coke in 1982. Some analysts have said that the pricing is hurting C2 (it only sells in packs of 8 and 18 but charges the amount for 12 and 24).

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