Weight Watchers targets the Atkins-weary

Filed under: Atkins Diet — Tags: — @ August 16, 2004

Reuters reports that Weight Watchers is hoping to reel in dieters disillusioned with low-carb plans like Atkins with the will roll out a new weight loss program later this month. The company also hopes the new initiative will boost membership and attendance numbers.

“We are seeing all sorts of people, and more and more of them are people who have tried one low-carb diet or another,” said Eliot Glazer, Weight Watchers vice president of marketing. “People are prone to trying new things when it comes to weight loss.”

Atkins chief marketing officer Matt Wiant said because of its meeting format, Weight Watchers will always be a haven for dieters who need social reinforcement to lose weight. “They are not turning to Weight Watchers for their nutritional brilliance,” Wiant said.


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