Atkins ready to invade the land of carbs

Filed under: Atkins Diet — Tags: atkins — @ August 18, 2004

Atkins Nutritionals is bringing its low-carb diet to Latin America. The company plans to open a small office in Aventura to head the expansion south of the border, where foods such as tortillas, rice and beans make up a large portion of almost every meal.

“It’s definitely challenging,” said Jeffrey Sharlach, president and chief executive of The Jeffrey Group, a Miami Beach marketing agency that’s been hired for the effort. “It’s not exactly a diet-conscious society.”