Atkins hires turnaround firm amid low-carb glut

Filed under: Atkins Diet,Business — Tags: — @ September 14, 2004

Atkins Nutritionals confirmed today that it has hired a turnaround specialist as it struggles with tough competition and waning interest in low-carb diets. The comapny said that crisis management firm AlixPartners LLC will help with its finances and the management of its supply chain.

As previously reported, Atkins also said it will cut jobs and take other measures to boost efficiency in response to an increase in the number of low-carb products. “There has been a huge explosion of low-carb products from manufacturers of every conceivable size,” said Atkins spokesman Richard Rothstein. “We are dealing with a very different marketplace than existed a year ago.”

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