Splenda celebrates 5 sweet years

Filed under: In The News — Tags: — @ September 22, 2004

Splenda is busy celebrating its 5th birthday, having first been first introduced to US consumers via the internet in 1999. Today the sweetener is used in mainstream products such as Pepsi Edge that are found in 20% of American households. Here are some facts about Splenda:

* #1 brand of sweetener in US by dollar sales
* Most of the sales growth is coming out of natural sugar, which is slowly losing “market share”
* Consumers use 5 billion Splenda packets per year, or about 9,000 in the time it took to read this article

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