Experts say low-carb craze may be over

Filed under: In The News — Tags: — @ December 19, 2004

Many diet and food industry experts are declaring the low-carb diet craze over.

bq. A study by NPD Group, an independent marketing information company, found that the percentage of American adults on any low-carb diet in 2004 peaked at 9.1 percent in February and dropped to 4.9 percent by early November.

Further, it said only one of four people surveyed was significantly cutting carbs and “virtually none” were reducing carbs as much as the diets recommended. That means many companies that rode the low-carb wave are either out of business or refocusing their strategies.


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