Budweiser Select to be introduced at Superbowl

Filed under: New Product — Tags: — @ February 4, 2005

Budweiser will launch a new low-carb beer called Budweiser Select that will debut with an ad during the Superbowl this Sunday. The Wall Street Journal writes in Friday’s issue:

bq. Anheuser-Busch will be promoting a new low-calorie, low-carbohydrate brew called Budweiser Select with one of its several advertising slots during Super Bowl XXXIX, which will be broadcast Sunday on News Corp.’s Fox. Miller will take some shots at Select in 15-second spots set to begin airing tonight in network and cable venues such as “SportsCenter” on Walt Disney’s ESPN — not to mention Fox’s Super Bowl pregame show.

Low-carb soft drinks from Pepsi and Coke have, for the most part, failed to attract a following.


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