LowCarb Energy responds to Atkins naysayers

Filed under: Publications — Tags: — @ August 8, 2005

LowCarb Energy magazine has responded to the recent news that Atkins Nutritionals has filed Chapter 11.

“The low-carb ‘revolution,’ as Dr. Atkins called it, is not — and never was — about low-carb products,” says Vanessa Sands, editor-in-chief of the internationally distributed magazine from Coincide Publishing. “Dr. Atkins first debuted his eating plan in 1972 — when there wasn’t a single processed low-carb product in sight.” Dr. Atkins recognized the value of more natural foods in later editions of his books, and wrote in Dr. Atkins New Diet Revolution, “It is important that you eat primarily unprocessed foods.”

Read LowCarb Energy’s complete statement after the jump.

Sands acknowledges that some Atkins products serve a purpose. “Low-carbing, at its heart, helps those who think they need sugar and empty carbs break the addiction and turn that ‘need’ into a ‘want.’ That’s where some of the better packaged convenience foods can be useful, but only as an occasional treat — not a primary component of any diet. People eat too much packaged stuff, whether it’s low-carb, low-fat, low-calorie. If it’s low-nutrition, it shouldn’t take up much space in your shopping cart. Healthful lower-carb foods like vegetables, nuts, dairy, meats and low-sugar fruits should. Now how different is that from what a doctor or nutritionist will tell you?”

She, along with many “good-carb” advocates, maintains that the sudden explosion in low-carbing’s popularity wasn’t so much about its established reputation for improving health and weight as it was about corporate greed. “Wall Street saw an opening, and lunged at it with products of lesser quality than Atkins’, creating a glut in the marketplace,” she says. “Likewise, when groups representing big-money industries, such as the Idaho Potato Commission — which dumped $5 million into advertising over the past two years — were threatened, they threw money at the low-carb ‘problem.’ What you’re seeing now is the result.”

“The media created the low-carb diet as it’s known today, and it is now destroying it,” she continues. “What the late Dr. Atkins set in motion more than 30 years ago, however, remains: a nutritional approach. And it’s forever changed conventional medical wisdom, waking us up to the danger of empty junk foods and the value of good carbs. This approach isn’t going anywhere — and neither is LowCarb Energy. We’ve always been about ‘real food,’ and we’re sticking around to serve our readers, who aren’t fooled by half-truth reporting.”

A recent poll by Opinion Dynamics Corp. backs Sands’ assessment. “Despite the problems experienced by manufacturers of low-carb products, the low-carb diet trend has not disappeared,” according to the company. “In the latest survey, 13 percent of the public say they are on some type of a low-carb diet.” That figure has not changed substantially in 2005, and is similar to figures seen at the height of low-carbing in early 2004. The report continues, “The difficulties experienced by low-carb product manufacturers were predictable, even if there had been no decline in interest in the diet as a whole. Research conducted by ODC in 2004 showed that low-carb dieters were not looking for specialty products to serve as alternatives to high-carb foods. In other words, there never was strong interest in low-carb diet products, even at the height of the craze.”

Adds Sands, “I think it’s about time that people who follow a low-carb diet plan be given a little respect for their choice. It shouldn’t be dismissed as a fad, because it’s a way of eating that works for millions of people.”


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