‘Carb awareness’ up even as Atkins fades

Filed under: Health — Tags: — @ August 12, 2005

An article in the Philadelphia Inquirer notes that even while the popularity of one low-carb diet (Atkins) fades, more people that ever have so-called ‘carb awareness’ that is making food makers more alert of the nutritional label:

bq. It is possible, some experts said, that America’s notoriously faddish approach to dieting may be giving way to a more reasoned attitude. “I think consumers are sort of burning out or are skeptical of ‘fad’ diets and are beginning to understand that the most sensible way to long-term weight control is to balance,” said Bob Goldin, executive vice president of Technomic Inc., a food-industry research firm in Chicago.

Whole grain breads especially have seen a recent boost.

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