Sales for sugar-free food and beverages growing in US

Filed under: Study — Tags: — @ August 26, 2005

New research indicates that US consumers are becoming more sugar-savvy and are shunning empty carbs. Sales of sugar-free foods are increasing according to a study by Research and Markets:

bq. But, perhaps the most influential factor is the vast number of American consumers willing to make small changes to their diet for weight reduction and improved health. In short, using sugar-free products provides people with weight issues and diabetes the opportunity to use food and beverage categories otherwise entirely off-limits. Additionally, in the eyes of some consumers, the use of sugar-free products in one eating occasion gives them permission to indulge in another.

Products studied included ones enhanced with NutraSweet, Splenda, or Sweet’NLow.

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