Nutrition #1 factor in grocery store shoppers

Filed under: Study — Tags: — @ December 14, 2005

It’s not about what’s on sale anymore, nor which grocery store has the lowest price on kumquat’s, but rather buying to cook a meal with the highest nutritional value.

bq. The most dramatic changes were seen when panelists were asked to select the one most important factor in their purchase behavior. “Nutrition” exhibited the most dramatic increase going from 20 percent in 2003 to 29 percent in 2005. And, “price” showed the most dramatic decline going from 31 percent in 2003 to 23 percent in 2005. Shoppers have clearly switched priorities.

One of the questions was related to using a shopping list or not. Being the know-it-all arrogant male that I am, if I need to go to the store, I memorize what I need. I don’t need a shopping list! In the end I forget half my groceries and some how end up paying a lot more than usual, but men don’t need shopping lists, right?

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