Atkins Nutritionals chooses PR firm

Filed under: In The News — Tags: atkins-PR-ad-agency — luis @ 12:16 pm

Fresh out of bankruptcy, Atkins Nutritionals has chosen their PR firm and their ad agency of choice. CRT/tanaka will use the $40 million alloted to them (and the ad agency) to alert consumers, retailers, nutritionists and the media about the reformulated Atkins Advantange health products.

Their ad agency will be DZP Marketing Communications in New York.