New Marketing Report Finds Door Is Wide Open For ‘Safe’ Sugar-Free Products

Filed under: Study — @ July 5, 2006

A new report from the marketing research company Mintel found that two-thirds of Americans are concerned about the safety of artificial sweeteners, despite the fact that the sugar-free industry has grown to $6 billion and is still going strong.

Also, according to the Mintel report, consumers believe they have to sacrifice taste when they eat a sugar-free product since eight out of ten surveyed say that sugar-sweetened products are better than ones made with sugar substitutes.

For people on the low-carb lifestyle, this is an important and sometimes dividing issue about whether it is better to eat just a little bit of sugary foods or to use these products made with sugar substitutes.

bq. Anyone who denies the advantages of using these products doesn’t understand what it’s like to be in that position of desperation wanting so badly to lose weight. You don’t want to feel deprived, but you want and NEED products that will give you the satisfaction you are looking for regarding something sweet to eat. I don’t know about you, but a little nibble of something just doesn’t cut it for me. It’s like the Lay’s potato chips commercial that said, “Betcha can’t eat just one.” YOU’RE RIGHT, I CAN’T! If I ate just a bite of a sugar-laden dessert, then I’d end up eating the whole thing!

Read more about the Mintel report and what they see as a huge opening for a company willing and able to market their sugar replacement the right way by clicking here.


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