Rodale Snags Former Atkins Publicist To Oversee Health And Weight Loss Books

Filed under: Publications — @ August 1, 2006

Rodale, Inc., the publishing company behind the recent bestselling South Beach Diet, Abs Diet, and The Biggest Loser diet books, has hired the former Vice-President of Marketing, Publicity and Publications for the late Dr. Robert C. Atkins.

Nancy Hancock was announced as the newest member of the Rodale team on Monday to help find new writing talents to complement Rodale’s solid reputation as the industry leader in health and weight loss books.

bq. It will be interesting to see if Hancock can recognize and find any of the new and upcoming health writers that are already out there making a difference in their spheres of influence and needing a means for attracting a larger audience for what they are already doing. With her impressive pedigree in this business, I have no doubt she will find those diamonds in the rough in very short order.

Read more about what Hancock’s hiring will mean to the dieting consumer and to Rodale’s future by clicking here.