McDonald’s Pulls Publicity Stunt With Donation To Obesity Research
Filed under: In The News — @ September 18, 2006
Have you heard about the latest publicity stunt by McDonald’s to help soften the public’s perception about their role in the obesity epidemic? They’ve donated a very small portion of their annual profits to childhood obesity research. NO KIDDING!
McDonald’s President and Chief Operating Officer Ralph Alvarez said it is the goal of McDonald’s to “make a difference in the lives of children” with their $2 million gift to the researchers at the Scripps Institute.
“The collaboration with Scripps Research is an extension of McDonald’s long-standing commitment to the well-being of children around the world,” he said. “Everything that we keep on seeing is the whole issue of childhood obesity and the early onset of Type 2 diabetes has grown exponentially. We felt we needed to get greater education in this area.”
bq. Am I the only one who sees the incredible irony in this? Here we have the head of the #1 fast food company in the entire world talking about how much his company cares about the health of kids while at the same time they are marketing products directly to children that are arguably one of the root causes of childhood obesity. The fact that they threw a few pennies of their hundreds of billions of dollars in sales annually at obesity research does not get them off the hook from their culpability in the debate over rising childhood obesity. They hope it does, but it does not.
Read more about why McDonald’s has donated money to obesity research for the first time in company history by clicking here.