Tobacco Giant R.J. Reynolds Agrees to Stop Selling Candy-Flavored, Alcohol-Sounding Cigarettes

Filed under: Business — @ October 12, 2006

Now this is good news.

Teens in the U.S. will no longer be lured to buy fruit-named, candy-like, and alcohol-sounding Camel, Kool, and Salem cigarettes from R.J. Reynolds that have such suspicious names as “Margarita Mixer,” “Mocha Taboo,” Mardarin Mint,” and “Warm Winter Toffee.”

Indeed, the tobacco giant entered into an agreement with the Attorneys General of 38 states to stop naming, marketing, identifying, and selling cigarettes that are evocative of desserts, fruit, desserts, or alcoholic beverages, according to an announcement from New York state Attorney General Eliot Spitzer. The tobacco firm also will put an end to pushing scented material, including scratch-and-sniff samples.

Hurrah to the many officials involved, especially ones from New York and Illinois, who spearheaded an investigation into Reynolds’s suspicious marketing, promoting and advertising tactics.

To read more, visit my SUGARSHOCK! Blog

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