Atkins Nutritionals Not So Focused On Low-Carb As They Are Healthy Products

Filed under: Business — @ October 15, 2006


Heimowitz says the idea of controlling your carbs is now mainstream

There has been a sudden resurgence in the popularity of Atkins Advantage bars lately as these products have risen back to the top of the bestsellers list at the popular online low-carb retailer, CarbSmart.com. Two years ago that was the norm.

Last month, I blogged about Atkins Nutritionals, Inc. being up for sale based on some information provided to me by a reliable source. This person was concerned that the namesake company for the Atkins diet was finally being forced out of business just two years after sitting on top of the diet world as the top dog in the industry.

However, not long after that, I heard from Atkins Nutritionals spokeswoman Colette Heimowitz who shared quite candidly with me that the company is not going out of business and that they are simply going through a transitionary period following their post-bankruptcy experience. Heimowitz agreed to be interviewed by me to share with concerned low-carbers what is really happening behind-the-scenes at Atkins Nutritionals.

Click here to read the interview and learn how the focus of Atkins Nutritionals has shifted from the low-carb lifestyle to a healthy lifestyle.

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