Coke’s ‘Enviga’ Stigma Surrounds Mysterious Ingredients List

Filed under: New Product — @ October 15, 2006

Coke says drinking their new Enviga is as healthy as “taking the stairs”

“This is the biggest thing to hit the health market in a decade!”
“Nothing is as unique as this new product!”
“A healthy revolution has begun with the release of this product!”

Just when you think you’ve heard every marketing and sales pitch possible, along comes buzz about some new product that has everyone talking. This time, it’s a new joint venture from two of the big boys–Coca-Cola Company and Nestle–and the product is called Enviga, a carbonated green tea beverage that purports to burn as many as 100 calories a day just from drinking three 12-ounce cans.

Expected to hit the U.S. market in Jauary 2007 with a ton of marketing dollars behind it, Enviga is the latest in an ever-growing line of new beverage products that are on store shelves today. With high hopes from both Coke and Nestle (who has already dipped their toes in the diet and health market by purchasing Jenny Craig for $600 million this year), corporate executives at both companies are very interested in tapping into the market’s apparent need for drinks loaded with green tea and caffeine–widely known as an “energy drink.”

But for people following the low-carb lifestyle, there are some major concerns about Enviga that need to be addressed regarding the sugar content of this new “healthy” drink. The jury is still out on whether this product will be good for you or not. We will just have to wait and see.


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