Beloved Nickelodeon Characters SpongeBob and Dora The Explorer Will Soon Appear on Fresh Peaches, Plums and Nectarines, Not Just Junk Food

Filed under: In The News — @ October 27, 2006

Nickelodeon — which has been besieged by criticism for its history of promoting and marketing such nutrient-lacking foods such as sugary cereal, candy, and ice cream– is beginning to see the light, so to speak.

The popular children’s entertainment channel now plans to plop popular cartoon characters on packages of produce, the result of a licensing agrement reached with fruit firm Summeripe Worldwide.

Specificially, starting in spring 2007, you’ll be able to see Nick’s beloved SpongeBob SquarePants and Dora The Explorer on loose and packaged fresh, yellow and white flesh peaches, plums and nectarines, FoodNavigator.com reported.

Read more here.

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