Fresh Express: Spinach Is Safe To Eat Again

Filed under: In The News — @ December 1, 2006

After the E. coli spinach scare, can Fresh Express make a comeback?

I don’t know about you, but I am so glad to FINALLY see bagged spinach back on grocery store shelves again following the recent E. coli outbreak in California in September. At the time, I blogged about what the long-term fallout of this crisis would be and whether people would start purchasing spinach again.

Here’s what I wrote about what the spinach companies face:

“The spinach and green leafy vegetable industry will be fighting an uphill public relations battle in the coming months. They need to somehow reassure consumers that it really is safe to begin eating their products again. A national marketing campaign on television and radio may be needed to get people to begin purchasing these products again.”

Well, I was prophetic with what I wrote because that’s exactly what the leading packaged salad company Fresh Express is doing.

Discover what Fresh Express is in the process of implementing to try to regain customer loyalty and trust in their brand and print out a valuable coupon good towards any of their bagged salad products by clicking here.


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