Kmart Dangles Cash & Prizes For Weight Loss Contest

Filed under: Business — @ January 16, 2007


Kmart’s “New Day Your Way” rewards customers for losing weight

Ever since NBC’s hit reality television show “The Biggest Loser” became such a runaway hit, everybody and their momma has been getting in on the action to help motivate people lose weight weight and get healthy by providing incentives for doing so. That’s exactly what retail store chain Kmart is doing with their annual “New Day, Your Way” weight loss program and contest.

With so many people on a resolution to lose weight at the turn of the new year, Kmart wants to be there in 2007 to help their customers be successful at shedding the pounds and have some fun doing it, too. The best part of this program to me is the fact that they don’t tell you HOW you need to lose the weight; they simply let you do it “your way.” SWEET! That means you could do it livin’ la vida low-carb, baby!

There will be 10 total contestants chosen in each of 19 markets who will participate in a 16-week weight loss competition and weigh-ins will take place in the pharmacy section at local participating Kmart stores. Every contestant will receive free product rewards from Kmart as they reach various bi-weekly weight loss milestones and there will be one finalist from each market who will receive a $100 Kmart gift card as well as become eligible for the various super prizes.

GRAND PRIZE: $10,000 cash, a total beauty makeover in New York City, $1,000 Kmart Gift Card, a treadmill and a three-year membership to Bally’s Total Fitness

FIRST PRIZE: $5,000 cash, a total beauty makeover in New York City, a $500 Kmart Gift card, a treadmill and a one year membership to Bally Fitness

SECOND PRIZE: $2,500 cash, a total beauty makeover in New York City, a $250 Kmart Gift card, an elliptical machine, and a one year membership to Bally Fitness

THIRD PRIZE: $1,000 cash, a total beauty makeover in New York City, a $100 Kmart Gift card, an elliptical machine, and one year membership to Bally Fitness

Here are the participating cities:

Chicago, Cleveland, Detroit, East Brunswick, NJ, Honolulu, HI, Long Island, NY, Los Angeles, Miami, New York City, Philadelphia, Pittsburgh, San Francisco/Bay Area, San Juan, PR, Tampa, FL, Tamuning, Guam, Washington D.C., St. Louis, Virginia Beach and Salt Lake City

If you are interested in participating in Kmart’s “New Day, Your Way” weight loss contest, then click here for more information about how to sign up and make yourself eligible for those amazing prizes.

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