Diet Coke Plus Debuts, With Splenda Sticking Around A While

Posted by Jimmy Moore on March 23 in New Product

Get ready for the brand new Diet Coke Plus coming in April 2007

The "healthy diet soda" wars continue on with the upcoming release of the brand new Diet Coke Plus™ coming to a store shelf near you in April. With nationwide distribution set for next month, The Coca-Cola Company is excited to provide their very first calorie-free, carbohydrate-free soda product that has been infused with vitamins and minerals.

According to the nutritional label, Diet Coke Plus includes 25% of the recommended daily allowance of niacin (vitamin B3), vitamin B6, and vitamin B12 as well as 15% of the RDA for magnesium and zinc in each 12-ounce serving. It is sweetened with an aspartame/ACE-K blend that has become the industry norm for just about every diet drink nowadays.

Attempting to get a leg up on their primary competition--Pepsi-Cola North America--as that company is set to release their own diet "energy" drink called Diet Pepsi MAX in June 2007, Coca-Cola North America is seeking to provide their loyal consumer base with a diet soda product that will serve as a supplement to their healthy diet.

I was lucky enough to be one of the first people to try the new Diet Coke Plus today when the media press kit arrived at my door this morning. Click here to read my review of how it tastes and learn more about this new addition to the Diet Coke family of products.

Additionally, last year I reported Diet Coke with Splenda was set to be discontinued. But now it seems the overwhelming feedback from low-carbers has changed their minds and they've decided to keep it around a little while longer in limited quantities just for us. You can read more about this development as well by clicking here.