Food Ads Make Kids Eat Much More, U.K. Study Finds

Filed under: Events — @ May 9, 2007

Some fascinating research was just released from British scientists, who found that overweight, obese and average-weight children aged 9 to 11 double their food intake after watching food advertisements on TV.

Indeed, according to a recent study by psychologists from the University of Liverpool in England, ads for tempting foods trigger excess eating by kids of all sizes, even those of normal weight.

Specifically, the researchers found that:

*Obese kids ate 134% more after watching food ads;
*Overweight children uppped their intake by 101%; and
*Normal-weight youngsters consumed 84% more.

Read more about this research here.


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