CSPI Reaches Historic Agreement With the Kellogg Co. to Adopt Nutrition Standards For Foods Advertised to Young Children

Filed under: In The News — @ June 16, 2007

Exciting news comes from the Center for Science in the Public Interest.

After a year and a half of negotiations, the CSPI came to an agreement with the Kellogg Company to adopt nutrition standards for the foods it advertises to young children. In announcing the agreement, CSPI hails this as “an historic commitment.”

Kudos really go to CSPI for its hard work to reach this new agreement, which now means that CSPI, as well as the Campaign for Commercial-Free Childhood (CCFC) and two Massachusetts parents, will not proceed with a previously announced lawsuit against the company. (FYI, I mentioned this pending lawsuit in my book SUGAR SHOCK! So this is the latest info that you can’t currently find in my book.)

According to the new agreement with Kellogg, CSPI states, “foods advertised on media