Could Coca-Cola Really Be The Cure For Anemia?
Filed under: Study — @ June 17, 2007
Is it possible that drinking a Coke with pizza cures anemia?
The lines between good, meaningful nutritional research and propaganda financed by certain economic and business interests keeps getting muddied by so-called scientific studies like this one that hope to prove Coca-Cola can serve as a healthy dietary supplement for people who have iron deficiency. This is NOT a joke!
Lead researcher Sue Fairweather-Tait, professor in the School of Medicine, Health Policy & Practice at the Norwich, England-based University of East Anglia (UEA), is recruiting 16 female volunteers to consume a pizza and a Coca-Cola so they can analyze what impact that will have on their iron levels. Iron deficiency leads to anemia when the red blood cells are lacking this key mineral.
When the Coca-Cola company caught wind of this proposed study, predictably they quickly ponied up the money to fund it. Well I wonder what THEIR interest could be in this study? Can you say marketing? Drink Coke for your health, they’ll say. Oh brother! More about this in a moment.
Fairweather-Tait wanted to see if drinking a Coke helps the body to absorb more of the iron from the foods consumed. Since pizza is a popular food item, especially among the young women involved in the study, the researchers will have them eat a cheese and tomato pizza (no meat since that is metabolized differently) and wash it down with either a regular Coca-Cola, Diet Coke, or mineral water to see which beverage will be most effective in helping the body take in the iron from the food.
The idea for this suspicious study didn’t just come out of thin air, though. It turns out Fairweather-Tait met with a former Coke CEO who put a bug in he ear about it. Oh really?! Just talking small talk about the weather, politics, and oh, by the way, did you hear drinking Coke helps with iron deficiency…PUHLEEZ!!!
Click here to read more about this highly suspicious study and why The Coca-Cola Company is grasping at straws to make their product appear healthier than it is.
