Krispy Kreme Should Support Low-Carb Rather Than Scorn It

Filed under: Business — @ September 7, 2007

Livin’ la vida low-carb is STILL haunting Krispy Kreme doughnuts

One of the most difficult guessing games that happens behind the scenes of the American economy is figuring out how to create a product that people will want often enough to turn a consistent profit. It is this decision-making process that will either make or break a company.

You hate to gloat when a company has to file for bankruptcy (although the media certainly didn’t mind doing it when Atkins Nutritionals did in 2005 but then they completely ignored it when they emerged from bankruptcy stronger in January 2006). But when that company is Krispy Kreme doughnuts and they continue to struggle to remain viable promoting high-sugar, high-carb products as their mainstay, it’s hard to feel sorry for them.

I first blogged about Krispy Kreme closings in June 2005 and then again in July 2006 when it placed the onus on “the low-carb Atkins diet fad for its troubles.” Hmm, it seems that darn low-carb “fad” is still haunting them in September 2007 with store closings, bankruptcy, and a crashing stock to contend with. Awww, poor Krispy Kreme! NOT!

Click here to read the details about this dismal economic news for Krispy Kreme and why I believe that “fad” they keep referring to is the key to their ultimate success or failure as a company.


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