Are You Sure You Want To Do That, Mr. Jobs?

Filed under: In The News — @ September 8, 2007

Was the decision to slash $200 off the iPhone the right one?

Let me begin by saying I am an absolute Apple Macintosh nut! I always have been since I was first introduced to them in my freshman year of college at the University of Tennessee back in 1989. My English class that year was at a desk with a Mac and it blew me away how a computer like that could do so much.

The more things change, the more they stay the same.

It’s nearly two decades later now and Macs are still cool to me. In fact, I just got the new iMac and the much-heralded iPhone about six weeks ago and LOVE ‘em better than I ever expected. Both have been business expenses well worth the price paid to stay in touch and get the job done well.

With that said, I have to express my slight dissatisfaction and disappointment with Apple CEO Steve Jobs right now. His quick-handed decision to slash the price of the 8GB iPhone by $200 to $399 seemed a bit desperate to me. After just a little more than two months on the market, you feel the need to drop the price?

Click here to read more about my reaction to Steve Jobs dropping the price of the iPhone and his subsequent offer to give a $100 Apple credit to old iPhone customers.


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