Historic FDA Approval Of Stevia Will Bust Open The Sweetener Market

Filed under: In The News — @ December 29, 2008


After years of hemming and hawing, the FDA relents position on stevia

The U.S. Food & Drug Administration (FDA) wields plenty of power about what we can and cannot eat by issuing declarations towards food products that determine whether they are “generally recognized as safe” (GRAS). Some of the most popular sugar substitutes on the market today, including Splenda, Nutrasweet, Sweet ‘N Low, and others have long held this coveted distinction of being “safe” for consumption (although many questions still remain about some of those FDA-approved GRAS sweeteners). But one all-natural, plant-based sweetener has been ignored and relegated to the supplement aisle at health food stores for many years–stevia.

Stevia has been the unwanted stepchild of the sweeteners because it is the only one that is not chemically-based. With more and more people looking to remove chemicals from their diet and focus on natural foods, stevia makes sense. But the stubbornness of the FDA (no doubt influenced heavily by the artificial sweetener companies that don’t want the competition) has presented that from happening–UNTIL NOW!

Click here to learn more about the historic decision by the U.S. Food & Drug Administration to grant approval to the plant-based stevia as a sweetener “generally recognized as safe” (GRAS).

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