Atkins Nutritionals Response To Dixie Diner’s Attempt To Trademark And Use ‘Eco-Atkins’

Filed under: Business — @ July 17, 2009

Atkins Nutritionals VP Nutrition Communication & Education Colette Heimowitz

A potentially ugly legal firestorm is currently brewing between two of the largest low-carb food manufacturers in the United States–Dixie Diner vs. Atkins Nutritionals.

As I shared earlier this week, Tomball, TX-based Dixie Diner has filed papers with the United States Patent and Trademark Office to secure use of the term “Eco-Atkins” that was first used by researchers in a published June 2009 study. Dixie contends that a low-fat, low-carb nutritional approach is what they have represented in three decades of being in business and that this new marketing term that they want to plaster on the front packaging of their hundreds of mostly soy-based food products helps to streamline that message.

I contacted Colette Heimowitz, Vice-President of Nutrition Communication & Education at Denver, CO-based Atkins Nutritionals (ANI), to request an official response to this possible trademark infringement by Dixie Diner on their name. They were unaware of the issue when I brought it to their attention, but Heimowitz quickly issued a response to this attempt to use the name “Eco-Atkins.”

Click here to read the reaction by Atkins Nutritionals to this attempt by Dixie Diner to use the Atkins name.


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